2 cents.
To those running around like chickens managing more than one social media account. Well, if it’s not your full-time job, it might as well be if you have more than five and you are not keeping a scheduled, disciplined approach to it. Since I am still the de-facto Virtual Assistant for some accounts, I find the only way to keep my head still screwed on straight after it all is to stick to a scheduled approach. Linked in gets priority because it’s a professional site and I value the people. Then Facebook, which I help manage pages, blog and keep an eye out on trends for people. Then Virb and others such as Tweeter, etc in descending priority. I find unless I do that, I’m strung out at the end of the day and I still have half of those FB blogs not written, status updates not done etc.I learned just how much work this is in January, because for the full month, I took over this responsibility for the company and realised just what a potential monster I had to tame. It took me until mid-February to do so, and the chart on the LCD display above my desk tells everyone just whose blog I’m working on when. It’s very much like a professional ER, where the surgeons are shown on which case in which ER and I now do Triage. Once I’ve done the effective Triage as it were, then the output from my desk goes to our VA who then organises it all and sees that it gets posted. I find that the Triage concept works well, though it was one of those skunk-works projects that evolved from the trenches as it were. It wasn’t until I descended down into the trenches that I realised the sheer volume of blog that our people generate. Mind you, we have a principle that our people are human first, business people second. That too is something we found was key to making our international scope work. Now try doing it on a global scale.. and in multiple languages…I only did it for our North American traffic. Now I’m working on a plan to spread it throughout the globe in an effort to take ourselves into a mobile organisation across the globe. Some tell me it’s a BIG Goal. I say it’s go big or go home…. And that’s my 2 cents. |
